Most Expensive Beer in the World!
Greetings,
Over the last two days the news that Carlsberg Breweries has produced the most expensive beer in the world has made a big splash in the press. The following are just a few examples of the reporting.
The Salt Lake Tribune -
Brewery launches up-market beer for those with a champagne budget
The Associated Press
Article Last Updated: 01/30/2008 08:43:39 AM MST
Posted: 8:43 AM- COPENHAGEN, Denmark — Carlsberg ASA has launched an up-market beer so expensive, at 2,008 kroner (US$398, euro269) a bottle, that it is reserved for those with a champagne budget.
http://www.sltrib.com/ci_8118511
The Age (Australia) adds their comments -
$450 beer a bit hard to swallow
By Edmund Tadros
January 30, 2008 - 2:37PM
“Australians might consider themselves to be beer connoisseurs but we are unlikely to see a local version of the $450 a bottle Carlsberg beer that has been launched in Denmark.”
Toronto All News Radio 680News covered the story -
Carlsberg launches most expensive beer in the world
Tuesday, January 29, 2008 - 09:49 PM
By: 680News staff
“Only 600 of the 375-millilitre bottles will be produced, and most will be sold through three of Copenhagen’s most exclusive restaurants. The first 52 bottles were sold last week.”
http://www.680news.com/news/local/article.jsp?content=20080129_214921_2104
And The Manila Standard (Philippians) chimed in also -
Carlsberg’s heady brew: $400 beer
By Christian Wienberg
“CARLSBERG A/S ads say it’s “probably the best beer in the world.” At $400 a bottle, it’s now the most expensive. “
“The brewer, Scandinavia’s biggest, introduced a beer Monday that costs 2,008 Danish kroner ($396.47), the price being based on the year of its introduction. “
http://www.manilastandardtoday.com/?page=news5_jan29_2008
Has anyone called the folks at the Guinness Book of Records?
Cheers!
Peter LaFrance
